Apple to Update AppleCare with Subscription Service and In-Store Repair Options

applecare_boxApple has some changes in store for its service and support program AppleCare, according to a report from AppleInsider.

The site claims Apple held a town hall session yesterday that outlined a number of changes to AppleCare that will soon be rolling out across the U.S. first, and then internationally at a later date.

"The biggest announcement, was the way repairs for iPhones will be handled soon," the person, who asked not to be identified due to their active status as an Apple employee, told AppleInsider. "The way it is now, if almost anything is wrong with an iPhone, iPod, or iPad, the entire device is exchanged for a like-new re manufactured (sic) device, whether brought into an apple store or sent in for mail in repair. Now we are starting to actually repair the products and return the same device to the customer."

Currently, Apple Stores have the tools to replace speakers, receivers, home buttons, the vibrator motor and battery. Come June, capabilities will be expanded to display replacement, and by July cameras, sleep/wake buttons and logic boards will be dealt with in-store.

By replacing parts on defective iPhones instead of replacing the units entirely, Apple reportedly hopes to save $1 billion per year.

The site also says Apple will be changing its AppleCare service -- which currently attaches to individual devices, requiring customers to buy a new AppleCare plan for each computer and iOS device they purchase -- into a subscription service that will attach to a particular customer instead of a product. Apple's One to One program works in a similar manner.

The new subscription service could include "exclusive" 24/7 support, though AppleInsider notes that the feature set is not finalized yet and could still change. The complimentary support structure could be changing as well. Currently, Apple includes free phone support for 90 days with every product. The new AppleCare could extend that support to a year or more, and possibly include new live support options such as chat via iMessage.

No information on pricing was available, though the changes are supposed to be rolled out in the U.S. this fall.

The last big change to AppleCare was the introduction of AppleCare+ for iPhones and iPads.

Popular Stories

iphone 16 apple intelligence

Apple Aiming to Release 'Breakthrough' New iPhone Accessory

Wednesday February 18, 2026 12:43 pm PST by
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman. In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product. The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple Watch 15 Tips Every Owner Needs to Know Feature

Apple Watch: 15 Tips Every Owner Needs to Know

Thursday February 19, 2026 7:38 am PST by
Apple Watch is now eleven generations in, and packed with useful features that are easy to miss at first glance. To help you get more out of your new device, we've rounded up 15 practical tips you might not have discovered yet, including a few that long-time users often overlook. Bounce Between Two Apps On your Apple Watch, double-press the Digital Crown to see a deck of all currently...
Dynamic Island iPhone 18 Pro Feature

10 Reasons to Wait for Apple's iPhone 18 Pro

Wednesday February 18, 2026 5:12 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
Multicolored Low Cost A18 Pro MacBook Feature

Low-Cost MacBook Expected on March 4 in These Colors

Wednesday February 18, 2026 5:42 am PST by
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker. Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Posting on Weibo, the leaker known as "Instant Digital" said that the...
iphone 17 pro green

iPhone 17 Pro Max Curiously Becomes Most Traded-In Smartphone

Wednesday February 18, 2026 9:13 am PST by
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone. According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...

Top Rated Comments

Agent OrangeZ Avatar
167 months ago
Apple... Ever heard the phrase "If it ain't broke, don't fix it"? (No pun intended.)

You have a great system in place. Don't change it.
Score: 47 Votes (Like | Disagree)
167 months ago
..oh dear. Another one of Apple's USPs dies a death. This will not end well :-(

One of my favourite things about Apple is if there was an issue with a product you could walk into a store and have it swapped out with minimum of fuss in no time at all. They've just lost their support differentiator IMO, how long until it's mail in repairs only?

Premium price will be born by the consumer, but only if there's a premium service to match.
Score: 43 Votes (Like | Disagree)
TennisandMusic Avatar
167 months ago
Hate to say it but this sounds like a pure money-making move, and not something intended to actually serve the customer.

Reduce repair costs, increase customer payouts with a perpetual subscription to extended warranties...

You're looking at a significant bump in revenue, while people now have to sit around waiting for their phones to be fixed.

Sounds like a total bean-counter move.
Score: 27 Votes (Like | Disagree)
167 months ago
In-store repair times would have to be pretty fast. It's not like I can go without my phone for a few days.
Score: 26 Votes (Like | Disagree)
167 months ago
While I agree with the sentiment. If Apple thinks it is going to save them $1 billion per year then Apple are going to do it.

It might not even affect people in the way that they think.
So what do they do with the phones that they swap out? Trash them? No, they repair and then they become refurbished phones. So where does this $1bn saving come from exactly? Increased profit from new price structure?
Score: 20 Votes (Like | Disagree)
ECUpirate44 Avatar
167 months ago
It was so convenient the way it was. I exchanged my defective phone and I was out in 15 min...Now I would have to wait while it's being repaired and be without a phone? I don't see this going over too well with customers.
Score: 18 Votes (Like | Disagree)